Rivet Healthcare (Newly acquired by Zelis) | Creative Director
Challenge:
Early-stage healthcare startup in a crowded, trust-driven market. Needed to build credibility fast, define a clear brand point of view, and create systems to support growth and enterprise buyers.
Role:
Owned Rivet’s brand and marketing creative end-to-end. Led internal creative team and external partners. Defined priorities, set creative direction, and ensured every touchpoint aligned with business goals.
Key Work & Results:
Built the brand platform. Visual identity, messaging, and tone, positioning Rivet as a forward-thinking healthcare leader
Rebuilt the website for clarity, UX, and enterprise conversion, increasing engagement and strengthening the buyer journey
Directed product films translating complex solutions into human stories. One campaign earned Video of the Day, Motion Design Awards
Launched thought-leadership programs through eBooks and educational content supporting sales and marketing
Scaled social content systems across posts, stories, and infographics, keeping the brand visible and relevant
Built a full marketing toolkit: email campaigns, sales decks, brochures, and event materials
Impact:
•Elevated market perception and credibility with enterprise buyers
•Increased engagement across web, social, and long-form content
•Positioned the brand and marketing systems for acquisition by Zelis
•Contributed to growth and visibility that helped Rivet compete with larger competitors
